Pure Press - cold-pressed treats

What “cold-pressed” means

We shape our cold-pressed treats under pressure, without heating them to high temperatures. Cold pressing differs in this from extrusion, in which the raw material goes through temperatures above 120 degrees. The meat keeps its original structure, and with it the natural smell your dog responds to straight away.

What it gives your dog

Above all, aroma. High temperatures burn off the volatile aroma compounds, so a classic baked treat smells of roasted mass rather than meat. Here, the piece keeps its meaty smell, which is why dogs take it without coaxing, and we can use it as a high-value reward in training. Gentle processing also means less loss of heat-sensitive vitamins.

One ingredient list you can actually read

Each variant is built on a single source of animal protein, and meat makes up 90 to 92 per cent of the recipe. There are no grains, sugar, artificial preservatives or colourings. The ingredient list fits on one line, so checking what you're giving your dog takes a moment.

Additions with a job to do

A short list doesn't mean a poor one. Every recipe includes green-lipped mussel and collagen to support joint condition, psyllium for digestive comfort, and additions matched to the flavour: pumpkin and blueberry, coconut and lavender, carrot and fennel, acerola and sea buckthorn, or blackcurrant with thyme.

Cold-pressed treats - flavours to choose from

The beef variant has the most universal smell and most often wins over dogs who've so far been rewarded without enthusiasm. Pork can be a novelty for your dog, because it rarely appears in popular foods. Duck and wild fish are a novel protein, i.e. a protein with no history of exposure, often chosen for sensitivities. Turkey is the lightest and works well every day.

• beef - pumpkin, blueberry and ginseng, the most universal smell,
• pork - coconut and lavender, a meat rare in popular foods,
• duck - carrot, blackcurrant and fennel, a distinct aroma,
• turkey - acerola, banana and sea buckthorn, the lightest variant in the line,
• wild fish - blackcurrant and thyme, the strongest smell.

Every recipe also includes green-lipped mussel and collagen, while psyllium takes care of digestive comfort.

How we use them

The dry, firm pieces don't crumble in your pocket, so they come with us for the whole walk. We use them when teaching new commands, when building a bond and wherever an ordinary treat stops making an impression. If you're looking for something for longer chewing, have a look at our other treats or dog chews.

How to give cold-pressed treats?

Cold-pressed treats are dry and firm, so they don't crumble in your pocket or dirty your hands. That's why cold-pressed treats come with us for the whole walk and are suitable for several repetitions in one training session.

We use them where a high-value reward is needed: when teaching new commands, for recall and when building calm in new places. The piece is small enough that your dog eats it straight away and gets back to work, rather than walking off with it.

Which dog they're for

A single protein source in the recipe makes it easier to control the diet with intolerances, and the absence of grains and sugar keeps the treat a meat snack, not a sweet. With sensitive dogs, we introduce a new flavour one at a time and watch the dog for a few days.